000 00490cam a22001574a 4500
008 140923b1984 xxu||||| |||| 00| 0 eng d
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a659
_bRAT
100 _aRathor B.S.
245 _aAdvertising Management
260 _aMumbai
_bHimalaya Publishing
_c1984
300 _a363pp.
520 _aMaster : 765
906 _a4997
999 _c17310
_d17310