| 000 | 00678cam a22001934a 4500 | ||
|---|---|---|---|
| 008 | 140923b1984 xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0471864935 | ||
| 040 |
_cWelingkar Institute of Management Development & Research, Mumbai _aWelingkar Institute of Management Development & Research, Mumbai |
||
| 041 | _aENG | ||
| 082 |
_a658.8 _bZIK |
||
| 100 | _aZikmund William | ||
| 245 | _aMarketing | ||
| 260 |
_aNew York _bJohn Wiley _c1984 |
||
| 300 | _a734pp. | ||
| 520 | _aMaster : 635 | ||
| 650 | _a,Zikmund William,Marketing,D'amico Michael,Segmentation,Sales Forecasting,Product Management,Consumer Behavior,Distribution | ||
| 650 | _aMarketing Management | ||
| 906 | _a4578 | ||
| 999 |
_c1731 _d1731 |
||