000 | 00547cam a22001694a 4500 | ||
---|---|---|---|
008 | 140923b1985 xxu||||| |||| 00| 0 eng d | ||
040 |
_cWelingkar Institute of Management Development & Research, Mumbai _aWelingkar Institute of Management Development & Research, Mumbai |
||
041 | _aENG | ||
082 |
_a659 _bCHU |
||
100 | _aChunawalla S.A. | ||
245 | _aFoundations of Advertising: Theory and Practice | ||
260 |
_aMumbai _bHimalaya Publishing _c1985 |
||
300 | _a297pp. | ||
520 | _aMaster : 854 | ||
650 | _aAdvertising | ||
906 | _a4981 | ||
999 |
_c17301 _d17301 |