000 00547cam a22001694a 4500
008 140923b1985 xxu||||| |||| 00| 0 eng d
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a659
_bCHU
100 _aChunawalla S.A.
245 _aFoundations of Advertising: Theory and Practice
260 _aMumbai
_bHimalaya Publishing
_c1985
300 _a297pp.
520 _aMaster : 854
650 _aAdvertising
906 _a4981
999 _c17301
_d17301