000 00507cam a22001574a 4500
008 140923b1967 xxu||||| |||| 00| 0 eng d
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a659
_bBOR
100 _aBorden Neil H.
245 _aAdvertising Management: Text and Cases
260 _aIllinois
_bRichard Irwin
_c1967
300 _a1065pp.
520 _aMaster : 1848
906 _a4938
999 _c17287
_d17287