000 00585cam a22001694a 4500
008 140923b1967 xxu||||| |||| 00| 0 eng d
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a659
_bBOR
100 _aBorden Neil H.
245 _aAdvertising Management: Text and Cases
260 _aIllinois
_bRichard Irwin
_c1967
300 _a1065pp.
520 _aMaster : 1848
650 _a,Borden Neil H.,Advertising Management : Text,Marshall Martin
906 _a4937
999 _c17286
_d17286