| 000 | 00633cam a22001814a 4500 | ||
|---|---|---|---|
| 008 | 140923b1992 xxu||||| |||| 00| 0 eng d | ||
| 040 |
_cWelingkar Institute of Management Development & Research, Mumbai _aWelingkar Institute of Management Development & Research, Mumbai |
||
| 041 | _aENG | ||
| 082 |
_a659 _bSEN |
||
| 100 | _aSengupta S. | ||
| 245 | _aBrand Positioning: Strategies for Competitive Advantage | ||
| 260 |
_aNew Delhi _bTata McGraw Hill _c1992 |
||
| 300 | _a299pp. | ||
| 520 | _aMaster : 5471 | ||
| 650 | _a,Sengupta S.,Brand Positioning : Strategies,Advertising,Positioning | ||
| 650 | _aBranding | ||
| 906 | _a4848 | ||
| 999 |
_c17247 _d17247 |
||