000 00782cam a22002054a 4500
008 140923b1990 xxu||||| |||| 00| 0 eng d
020 _a0029461839
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a658.83
_bTUL
100 _aTull Donald S.
245 _aMarketing Research: Measurement and Method
250 _a5th
260 _aNew York
_bMacmillan
_c1990
300 _a836pp.
520 _aMaster : 3895
650 _a,Tull Donald S.,Marketing Research : Measureme,Hawkins Del I.,Research Design,Experimental Environment,Questionnaire Design,Hypothesis,Univariate Analysis,Multivariate Analysis
650 _aMarketing Research
906 _a4555
999 _c1724
_d1724