000 00597cam a22001934a 4500
008 140923b1985 xxu||||| |||| 00| 0 eng d
020 _a0070489246
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a658.802
_bGUI
100 _aGuiltinan J.P.
245 _aMarketing Management : Strategies and Programs
250 _a2nd
260 _aNew York
_bMcGraw Hill
_c1985
300 _a444pp.
520 _aMaster : 160
650 _aMarketing Management
906 _a4485
999 _c1716
_d1716