000 00717cam a22001934a 4500
008 140923b1983 xxu||||| |||| 00| 0 eng d
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a658.83
_bAAK
100 _aAaker David A
245 _aMarketing Research
250 _a2nd
260 _aNew York
_bJohn Wiley
_c1983
300 _a731pp.
520 _aMaster : 142
650 _a,Aaker David A.,Marketing Research,Day George S.,Research Design,Research Process,Attitude Measurement,Data Analysis,Factor Analysis,Forecasting,Product Research
650 _aMarketing Research
906 _a4586
999 _c17130
_d17130