000 00581cam a22001694a 4500
008 140923b1990 xxu||||| |||| 00| 0 eng d
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a658.8
_bRAM
100 _aRamaswamy V.S.
245 _aMarketing Management : Planning, Implementation and Control : The Indian Context
260 _aMadras
_bMacmillan
_c1990
300 _a624pp.
520 _aMaster : 8523
650 _aMarketing Management
906 _a4478
999 _c17094
_d17094