| 000 | 00596cam a22001694a 4500 | ||
|---|---|---|---|
| 008 | 140923b1982 xxu||||| |||| 00| 0 eng d | ||
| 040 |
_cWelingkar Institute of Management Development & Research, Mumbai _aWelingkar Institute of Management Development & Research, Mumbai |
||
| 041 | _aENG | ||
| 082 |
_a658.8 _bWIL |
||
| 100 | _aWilson R.M.S. | ||
| 245 | _aManagement Controls and Marketing Planning : Incorporating Management Control in Marketing | ||
| 260 |
_aLondon _bWilliam Heinman _c1982 |
||
| 300 | _a224pp. | ||
| 520 | _aMaster : 1877 | ||
| 650 | _aMarketing Management | ||
| 906 | _a4381 | ||
| 999 |
_c17076 _d17076 |
||