000 00672cam a22001814a 4500
008 140923b1992 xxu||||| |||| 00| 0 eng d
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a658.8
_bNAI
100 _aNair K.C.
245 _aModern Marketing Management
260 _aMumbai
_bHimalaya Publishing
_c1992
300 _a347pp.
520 _aMaster : 5001
650 _a,Nair K.C.,Modern Marketing Management,Paul Jose,George C.J.,Marketing,Buyer Behaviour,Product Development,Rural Marketing
650 _aMarketing Management
906 _a4321
999 _c17067
_d17067