000 | 00772cam a22001934a 4500 | ||
---|---|---|---|
008 | 140923b1995 xxu||||| |||| 00| 0 eng d | ||
040 |
_cWelingkar Institute of Management Development & Research, Mumbai _aWelingkar Institute of Management Development & Research, Mumbai |
||
041 | _aENG | ||
082 |
_a658.8 _bRAM |
||
100 | _aRamaswamy V.S. | ||
245 | _aMarketing Management : Planning, Implementation and Control : The Indian Context | ||
250 | _a2nd | ||
260 |
_aMadras _bMacmillan _c1995 |
||
300 | _a624pp. | ||
520 | _aMaster : 8523 | ||
650 | _a,Ramaswamy V.S.,Marketing Management : Plannin,Namakumari S.,Indian Marketing,Marketing Mix,Buyer Behaviour,Marketing Control,Distribution,Rural Marketing | ||
650 | _aMarketing Management | ||
906 | _a4257 | ||
999 |
_c17060 _d17060 |