000 00691cam a22001934a 4500
008 140923b1984 xxu||||| |||| 00| 0 eng d
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a658.802
_bSHE
100 _aSherlekar S.A.
245 _aMarketing Management
250 _a3rd
260 _aMumbai
_bHimalaya Publishing
_c1984
300 _a526pp.
520 _aMaster : 231
650 _a,Sherlekar S.A.,Marketing Management (Systems,Segmentation,Buyer Behaviour,Product Plan,Marketing Mix,Industrial Marketing
650 _aMarketing Management
906 _a4201
999 _c17046
_d17046