000 00584cam a22001934a 4500
008 140923b1994 xxu||||| |||| 00| 0 eng d
020 _a8120307046
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a658.8
_bKOT
100 _aKotler Philip
245 _aPrinciples of Marketing
250 _a5th
260 _aNew Delhi
_bPrentice Hall Of India
_c1994
300 _a711pp.
520 _aMaster : 4602
650 _aMarketing Management
906 _a4448
999 _c1703
_d1703