000 00613cam a22001934a 4500
008 140923b1987 xxu||||| |||| 00| 0 eng d
020 _a0876923546
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a658.8
_bKOT
100 _aKotler Philip
245 _aMarketing Management : Analysis, Planning and Control
250 _a5th
260 _aNew Delhi
_bPrentice Hall Of India
_c1987
300 _a792pp.
520 _aMaster : 770
650 _aMarketing Management
906 _a4439
999 _c1702
_d1702