000 00675cam a22001934a 4500
008 140923b1988 xxu||||| |||| 00| 0 eng d
020 _a0273028499
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a658.8
_bMAR
100 _aMarsh John
245 _aManaging Financial Services Marketing
260 _aLondon
_bPitman Publishing
_c1988
300 _a420pp.
520 _aMaster : 3251
650 _a,Marsh John,Managing Financial Services Ma,Marketing Service,Marketing Mix,Personal Markets
650 _aMarketing Management
906 _a4418
999 _c1694
_d1694