000 00656cam a22002054a 4500
008 140923b1986 xxu||||| |||| 00| 0 eng d
020 _a009164061X
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a658.8
_bWIL
100 _aWillsmer Ray L.
245 _aBasic Arts of Marketing
250 _a2nd
260 _aLondon
_bBusiness Books
_c1986
300 _a272pp.
520 _aMaster : 1968
650 _a,Willsmer Ray L.,Basic Arts of Marketing,Marketing,Marketing Mix
650 _aMarketing Management
906 _a4409
999 _c1688
_d1688