000 | 00656cam a22002054a 4500 | ||
---|---|---|---|
008 | 140923b1986 xxu||||| |||| 00| 0 eng d | ||
020 | _a009164061X | ||
040 |
_cWelingkar Institute of Management Development & Research, Mumbai _aWelingkar Institute of Management Development & Research, Mumbai |
||
041 | _aENG | ||
082 |
_a658.8 _bWIL |
||
100 | _aWillsmer Ray L. | ||
245 | _aBasic Arts of Marketing | ||
250 | _a2nd | ||
260 |
_aLondon _bBusiness Books _c1986 |
||
300 | _a272pp. | ||
520 | _aMaster : 1968 | ||
650 | _a,Willsmer Ray L.,Basic Arts of Marketing,Marketing,Marketing Mix | ||
650 | _aMarketing Management | ||
906 | _a4409 | ||
999 |
_c1688 _d1688 |