000 00644cam a22001934a 4500
008 140923b1996 xxu||||| |||| 00| 0 eng d
020 _a0749419636
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a658.8
_bRYA
100 _aRyan Christophe
245 _aMaster Marketer
260 _aLondon
_bKogan Page
_c1996
300 _a551pp.
520 _aMaster : 8222
650 _a,Ryan Christophe,Master Marketer,Direct Marketing,Advertising,Relationship Marketing
650 _aMarketing Management
906 _a4394
999 _c1682
_d1682