000 00691cam a22002054a 4500
008 140923b1983 xxu||||| |||| 00| 0 eng d
020 _a0876922051
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a658.8
_bMAN
100 _aMandell Maurice
245 _aMarketing
250 _a2nd
260 _aNew Delhi
_bPrentice Hall Of India
_c1983
300 _a653pp.
520 _aMaster : 149
650 _a,Mandell Maurice,Marketing,Rosenberg Larry,Segmentation,Production Management,Promotion,Marketing Audit
650 _aMarketing Management
906 _a4356
999 _c1661
_d1661