| 000 | 00716cam a22002054a 4500 | ||
|---|---|---|---|
| 008 | 140923b1988 xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0023343400 | ||
| 040 |
_cWelingkar Institute of Management Development & Research, Mumbai _aWelingkar Institute of Management Development & Research, Mumbai |
||
| 041 | _aENG | ||
| 082 |
_a658.8 _bEVA |
||
| 100 | _aEvans Joel R. | ||
| 245 | _aPrinciples of Marketing | ||
| 250 | _a2nd | ||
| 260 |
_aNew York _bMacmillan _c1988 |
||
| 300 | _a528pp. | ||
| 520 | _aMaster : 5232 | ||
| 650 | _a,Evans Joel R.,Principles of Marketing,Berman Barry,Marketing,Consumer Behavior,Product Development,Retailing,Nonprofit Marketing | ||
| 650 | _aMarketing Management | ||
| 906 | _a4317 | ||
| 999 |
_c1635 _d1635 |
||