| 000 | 00773cam a22001934a 4500 | ||
|---|---|---|---|
| 008 | 140923b1987 xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0394351916 | ||
| 040 |
_cWelingkar Institute of Management Development & Research, Mumbai _aWelingkar Institute of Management Development & Research, Mumbai |
||
| 041 | _aENG | ||
| 082 |
_a658.8 _bSCH |
||
| 100 | _aSchewe Charles | ||
| 245 | _aMarketing Principles and Strategies | ||
| 260 |
_aNew York _bRandom House _c1987 |
||
| 300 | _a673pp. | ||
| 520 | _aMaster : 1659 | ||
| 650 | _a,Schewe Charles,Marketing Principles and Strat,Marketing Environment,Buyer Behaviour,Segmentation,Product Development,Pricing,Retailing,Promotion,Industrial Marketing,International Marketing | ||
| 650 | _aMarketing Management | ||
| 906 | _a4283 | ||
| 999 |
_c1613 _d1613 |
||