000 00616cam a22001814a 4500
008 140923b1985 xxu||||| |||| 00| 0 eng d
020 _a0205082645
082 _a658.8
_bSCH
100 _aSchoell William
245 _aMarketing : Contemporary Concepts and Practices
260 _aBoston
_bAllyn and Bacon
_c1985
300 _a714pp.
520 _aMaster : 2866
650 _a,Schoell William,Marketing : Contemporary Conce,Product Development,Pricing,Marketing Environment,Consumer Behavior,Segmentation,Targetting,Branding,Retailing
650 _aMarketing Management
906 _aMarketing
942 _2ddc
_c1
999 _c1604
_d1604