000 00649cam a22001934a 4500
008 140923b1987 xxu||||| |||| 00| 0 eng d
020 _a0434900842
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a658.8
_bBAK
100 _aBaker M.J. Ed.
245 _aMarketing Book
260 _aLondon
_bHeinemann
_c1987
300 _a441pp.
520 _aMaster : 2150
650 _a,Baker M.J. Ed.,Marketing Book,Consumer Behavior,Pricing,Marketing Control,Service Marketing
650 _aMarketing Management
906 _a4259
999 _c1601
_d1601