000 00547cam a22001694a 4500
008 140923b1985 xxu||||| |||| 00| 0 eng d
020 _a0070088659
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a658.802
_bBUE
100 _aBuell Victor P.
245 _aMarketing Management : A Strategic Planning Approach
260 _aNew York
_bMcGraw Hill
_c1985
300 _a682pp.
520 _aMaster : 521
906 _a4213
999 _c1590
_d1590