000 00664cam a22001934a 4500
008 140923b2014 xxu||||| |||| 00| 0 eng d
020 _a9780415896573
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a658.8
_bBAR/GAL
100 _aBaran Roger J
245 _aCustomer Relationship Management : The Foundation of Contemporary Marketing Strategy
260 _aLondon
_bRout
_c2014
300 _a393p.
650 _aCustomer Relationship Management
650 _aMarketing Management
700 _aGalka Robert J
906 _a979732
999 _c15635
_d15635