| 000 | 00610cam a22001814a 4500 | ||
|---|---|---|---|
| 008 | 140923b2013 xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9781422187173 | ||
| 040 |
_cWelingkar Institute of Management Development & Research, Mumbai _aWelingkar Institute of Management Development & Research, Mumbai |
||
| 041 | _aENG | ||
| 082 |
_a658.8 _bDAW |
||
| 100 | _aDawar Niraj | ||
| 245 | _aTilt: Shifting Your Strategy from Products to Customers | ||
| 260 |
_aBoston _bHarvard Business Review Press _c2013 |
||
| 300 | _a228p. | ||
| 650 | _aProducts, Customers | ||
| 650 | _aMarketing Management | ||
| 906 | _a979302 | ||
| 999 |
_c15562 _d15562 |
||