000 | 00594cam a22002054a 4500 | ||
---|---|---|---|
008 | 140923b2013 xxu||||| |||| 00| 0 eng d | ||
020 | _a9781259026812 | ||
082 |
_a658.8 _bZEI |
||
100 | _aZeithaml, Valarie A | ||
245 | _aServices Marketing: Integrating Customer Focus Across the Firm | ||
250 | _a6th ed. | ||
260 |
_aNew Delhi _bMcGraw Hill Education (India) Private Limited _c2013 |
||
300 | _axxxii, 711p. | ||
650 | _aMarketing Management | ||
700 | _aGremler, Dwayne D. | ||
700 | _aBitner, Mary Jo | ||
700 | _aPandit, Ajay | ||
906 | _aMarketing | ||
942 |
_2ddc _c1 |
||
999 |
_c15552 _d15552 |