000 00589cam a22001934a 4500
008 140923b2013 xxu||||| |||| 00| 0 eng d
020 _a9789350621745
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a659
_bVER
100 _aVerma Harsh V
245 _aBrand Management: Text and Cases
250 _a3rd
260 _aNew Delhi
_bExcel Books
_c2013
300 _a573p.
650 _aBrand Management
650 _aMarketing Management
906 _a978352
999 _c15308
_d15308