000 00612cam a22001934a 4500
008 140923b2012 xxu||||| |||| 00| 0 eng d
020 _a9788132110200
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a658.8
_bLEE/KOT
100 _aLee Nancy R
245 _aSocial Marketing: Influencing Behaviors for Good
250 _a4th
260 _aNew Delhi
_bSage Publications
_c2012
300 _a502p.
650 _aMarketing Management
700 _aKotler Philip
906 _a978221
999 _c15249
_d15249