| 000 | 00612cam a22001934a 4500 | ||
|---|---|---|---|
| 008 | 140923b2012 xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9788132110200 | ||
| 040 |
_cWelingkar Institute of Management Development & Research, Mumbai _aWelingkar Institute of Management Development & Research, Mumbai |
||
| 041 | _aENG | ||
| 082 |
_a658.8 _bLEE/KOT |
||
| 100 | _aLee Nancy R | ||
| 245 | _aSocial Marketing: Influencing Behaviors for Good | ||
| 250 | _a4th | ||
| 260 |
_aNew Delhi _bSage Publications _c2012 |
||
| 300 | _a502p. | ||
| 650 | _aMarketing Management | ||
| 700 | _aKotler Philip | ||
| 906 | _a978221 | ||
| 999 |
_c15249 _d15249 |
||