000 00582cam a22001694a 4500
008 140923b2012 xxu||||| |||| 00| 0 eng d
020 _a9788132106357
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a658.8
_bBIJ
100 _aBijapurkar Rama
245 _aCustomer in the Boardroom? Crafting Customer-Based Business Strategy
260 _aNew Delhi
_bSage Publications
_c2012
300 _a232p.
650 _aMarketing Management
906 _a978220
999 _c15248
_d15248