000 00664cam a22001814a 4500
008 140923b1993 xxu||||| |||| 00| 0 eng d
020 _a0071127402
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a658.57
_bMOO
100 _aMoore William L
245 _aProduct Planning Management : Designing and Delivering Value
260 _aNew York
_bMcGraw Hill
_c1993
300 _a542pp.
520 _aMaster : 6119
650 _a,Moore William L,Product Planning Management :,Pessemier Edgar,Pricing,Pretest Market Models
906 _a3831
999 _c1505
_d1505