| 000 | 00587cam a22001814a 4500 | ||
|---|---|---|---|
| 008 | 140923b2005 xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9780071111690 | ||
| 040 |
_cWelingkar Institute of Management Development & Research, Mumbai _aWelingkar Institute of Management Development & Research, Mumbai |
||
| 041 | _aENG | ||
| 082 |
_a658.8 _bMUL |
||
| 100 | _aMullins John W | ||
| 245 | _aMarketing Management: A Strategic Decision Making Approach | ||
| 250 | _a5 | ||
| 260 |
_aBoston _bMc Graw Hill/Irwin _c2005 |
||
| 300 | _a520p. | ||
| 650 | _aMarketing Management | ||
| 906 | _a976029 | ||
| 999 |
_c14818 _d14818 |
||