000 00587cam a22001814a 4500
008 140923b2005 xxu||||| |||| 00| 0 eng d
020 _a9780071111690
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a658.8
_bMUL
100 _aMullins John W
245 _aMarketing Management: A Strategic Decision Making Approach
250 _a5
260 _aBoston
_bMc Graw Hill/Irwin
_c2005
300 _a520p.
650 _aMarketing Management
906 _a976029
999 _c14818
_d14818