| 000 | 00686cam a22002054a 4500 | ||
|---|---|---|---|
| 008 | 140923b2011 xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9780070700994 | ||
| 040 |
_cWelingkar Institute of Management Development & Research, Mumbai _aWelingkar Institute of Management Development & Research, Mumbai |
||
| 041 | _aENG | ||
| 082 |
_a658.8 _bZEI |
||
| 100 | _aZeithmal Valarie | ||
| 245 | _aService Marketing: Integrating Customer Focus Across the Firm | ||
| 250 | _a5th | ||
| 260 |
_aNew Delhi _bTata McGraw Hill Education Private Limited _c2011 |
||
| 300 | _a763p. | ||
| 650 | _aService Marketing | ||
| 650 | _aMarketing Management | ||
| 700 | _aBitner Mary Jo | ||
| 906 | _a975767 | ||
| 999 |
_c14662 _d14662 |
||