000 00550cam a22001814a 4500
008 140923b2012 xxu||||| |||| 00| 0 eng d
020 _a9788131505656
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a658.83
_bZIK
100 _aZikmund William G
245 _aMarketing Research
260 _aMumbai
_bCengage
_c2012
300 _a632p.
650 _aMarketing Research
700 _aBabin Barry J
906 _a975749
999 _c14646
_d14646