000 00548cam a22001694a 4500
008 140923b2012 xxu||||| |||| 00| 0 eng d
020 _a9781422158524
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a658.8
_bSEA
100 _aSearls, Doc
245 _aIntention Economy: When Customers take Charge
260 _aBoston
_bHarvard Business Review Press
_c2012
300 _a299pp.
650 _aCRM
906 _a975484
999 _c14549
_d14549