000 00531cam a22001694a 4500
008 140923b2007 xxu||||| |||| 00| 0 eng d
020 _a9788120332652
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a659
_bMAT
100 _aMathieson Rick
245 _aBranding Unboud
260 _aNew Delhi
_bPrentice Hall Of India
_c2007
300 _a244p.
650 _aMarketing Management
906 _a974803
999 _c14487
_d14487