000 00632cam a22001934a 4500
008 140923b2012 xxu||||| |||| 00| 0 eng d
020 _a9780749465353
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a658.8
_bZOR/GAL
100 _aZoratti Sandra
245 _aPrecision Marketing: Maximizing Revenue Through Relevance
260 _aNew Delhi
_bKogan Page
_c2012
300 _a208p.
650 _aRevenue generation
650 _aMarketing Management
700 _aGallagher Lee
906 _a974688
999 _c14472
_d14472