| 000 | 00638cam a22001934a 4500 | ||
|---|---|---|---|
| 008 | 140923b1983 xxu||||| |||| 00| 0 eng d | ||
| 020 | _a87005449X | ||
| 040 |
_cWelingkar Institute of Management Development & Research, Mumbai _aWelingkar Institute of Management Development & Research, Mumbai |
||
| 041 | _aENG | ||
| 082 |
_a659.2 _bEHR/KAH |
||
| 100 | _aEhrenkranz Lois B | ||
| 245 | _aPublic Relations, Publicity | ||
| 260 |
_aNew York _bFairchild Publications _c1983 |
||
| 300 | _a231p. | ||
| 650 | _aCreative Ideas, Media, Placement Techniques | ||
| 650 | _aMarketing Management | ||
| 700 | _aKahn Gilbert R | ||
| 906 | _a974611 | ||
| 999 |
_c14402 _d14402 |
||