000 00556cam a22001814a 4500
008 140923b2008 xxu||||| |||| 00| 0 eng d
020 _a9780749453763
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a658.87
_bLIN
100 _aLincoln Keith
245 _aPrivate Label
260 _aNew Delhi
_bKogan Page India
_c2008
300 _a297p.
650 _aMarketing Management
700 _aThomassen Lars
906 _a973990
999 _c14202
_d14202