000 00554cam a22001814a 4500
008 140923b2008 xxu||||| |||| 00| 0 eng d
020 _a9780749454715
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a658.8
_bBAV
100 _aBaverstock Alison
245 _aHow To Market Books
250 _a4th
260 _aNew Delhi
_bKogan Page India
_c2008
300 _a324p.
650 _aMarketing Management
906 _a973986
999 _c14198
_d14198