000 00579cam a22001934a 4500
008 140923b2004 xxu||||| |||| 00| 0 eng d
020 _a9780749443160
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a659
_bIND
100 _aInd Nicholas
245 _aLiving The Brand
250 _a2nd
260 _aNew Delhi
_bKogan Page India
_c2004
300 _a219p.
650 _aMarketing Management, Branding
650 _aBranding
906 _a973977
999 _c14190
_d14190