000 00605cam a22001934a 4500
008 140923b2011 xxu||||| |||| 00| 0 eng d
020 _a9781861976642
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a659
_bCLI
100 _aClifton Rita
245 _aBrands And Branding
260 _aNew Delhi
_bViva Books Pvt Ltd
_c2011
300 _a256p.
650 _aMarketing Management, Branding
650 _aMarketing Management
700 _aSimmons John
906 _a973808
999 _c14071
_d14071