| 000 | 00607cam a22001814a 4500 | ||
|---|---|---|---|
| 008 | 140923b2009 xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9781598690828 | ||
| 040 |
_cWelingkar Institute of Management Development & Research, Mumbai _aWelingkar Institute of Management Development & Research, Mumbai |
||
| 041 | _aENG | ||
| 082 |
_a659 _bCOH |
||
| 100 | _aCohen Barry H | ||
| 245 | _a10 Ways to Screw up an Ad Campaign | ||
| 260 |
_aNew Delhi _bViva Books Pvt Ltd _c2009 |
||
| 300 | _a262p. | ||
| 650 | _aMarketing Management,Advertising, Ad Campaign | ||
| 650 | _aMarketing Management | ||
| 906 | _a973716 | ||
| 999 |
_c13981 _d13981 |
||