000 00660cam a22001934a 4500
008 140923b2005 xxu||||| |||| 00| 0 eng d
020 _a9780749444471
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a658.8
_bSTO/BON
100 _aStone Merlin
245 _aConsumer Insight :How To Use Data and Market Research To Get Closer To Your Customer
260 _aNew Delhi
_bKogan Page India
_c2005
300 _a288p.
650 _aConsumer Research
650 _aMarketing Management
700 _aBond Alison
906 _a973589
999 _c13856
_d13856