000 00654cam a22002054a 4500
008 140923b2011 xxu||||| |||| 00| 0 eng d
020 _a9780199642601
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a658.8
_bWES/FOR
100 _aWest Douglas
245 _aStrategic Marketing:Creating Competitive Advantage
250 _a2nd
260 _aNew Delhi
_bOxford University Press
_c2011
300 _a585p.
650 _aStrategic Management
650 _aMarketing Management
700 _aFord John
906 _a972832
999 _c13727
_d13727