000 00620cam a22001814a 4500
008 140923b2010 xxu||||| |||| 00| 0 eng d
020 _a9788120335387
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a658.8
_bRAI
100 _aRai Alok Kumar
245 _aCustomer Relationship Management: Concepts and Cases
260 _aNew Delhi
_bPHI Learning
_c2010
300 _a247p.
650 _aEconomics, Finance, Business and Management
650 _aMarketing Management
906 _a972648
999 _c13590
_d13590