000 00605cam a22001934a 4500
008 140923b2007 xxu||||| |||| 00| 0 eng d
020 _a9788120332256
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a659
_bJON
100 _aJones John Philip
245 _aWhen Ads Work: New Proof That Advertising Triggers Sales
250 _a2nd
260 _aNew Delhi
_bPHI Learning
_c2007
300 _a232p.
650 _aAdvertising
650 _aAdvertising
906 _a972417
999 _c13524
_d13524