000 00612cam a22001814a 4500
008 140923b2010 xxu||||| |||| 00| 0 eng d
020 _a9788120336346
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a658.8
_bRAO
100 _aRao Purba Halady
245 _aPredictive Modelling in Strategic Marketing
260 _aNew Delhi
_bPHI Learning
_c2010
300 _a160p.
650 _aEconomics, Finance, Business and Management
650 _aStrategic Marketing
906 _a972305
999 _c13509
_d13509