000 00639cam a22001814a 4500
008 140923b2004 xxu||||| |||| 00| 0 eng d
020 _a9780749443320
040 _cWelingkar Institute of Management Development & Research, Mumbai
_aWelingkar Institute of Management Development & Research, Mumbai
041 _aENG
082 _a659
_bMIK
100 _aMikunda Christian
245 _aBrand Lands Hot Spots and Cool Spaces: Welcome To The Third Place and The Total Marketing Experience
260 _aNew Delhi
_bKogan Page India
_c2004
300 _a240p.
650 _aBranding,
650 _aMarketing Management
906 _a970906
999 _c13165
_d13165